Vyshnavi Hospitals
Rebuilding a multi-specialty hospital's digital reputation and organic visibility after a reputation crisis, turning negative sentiment into a trusted healthcare brand.
The Challenge
Vyshnavi Hospitals, a well-established multi-specialty hospital in Hyderabad, faced a severe online reputation crisis. A series of negative Google reviews — many from disgruntled competitors and a few from genuine patient grievances — had dragged their average rating down to 3.1 stars. This was directly impacting new patient acquisition, as prospective patients were choosing competitors with better online ratings. Additionally, their website had stagnated in search rankings, receiving less than 500 organic visits per month despite serving over 20 medical specialties.
Our Solution
Conceev Digital implemented a comprehensive reputation recovery plan. Our ORM team developed a systematic review response protocol, addressed genuine patient concerns with empathy and resolution, and flagged fraudulent reviews for removal. We launched a proactive review generation campaign encouraging satisfied patients to share their experiences. Concurrently, our SEO team restructured the hospital website with specialty-specific landing pages, schema markup for medical organizations, and locally optimized content. Our content marketing team produced doctor profile features, patient recovery stories, and health awareness articles that built credibility and drove organic traffic.
The Results
Google rating improved from 3.1 to 4.6 stars in 3 months
increase in organic website traffic
Page 1 rankings for 25+ specialty-specific local keywords
increase in new patient appointments from online sources
“Our reputation was our biggest asset, and Conceev Digital helped us reclaim it. Their strategic approach to ORM and SEO turned our online presence from a liability into our strongest patient acquisition channel.”
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